Social Media
I spent my early years at TODAY on the social media team, pioneering Twitter monetization strategies, capturing quick-hit Snapchat moments with musicians — and even a former first lady — and helping define what digital storytelling looked like for the show. I led social strategy for the Fourth Hour with Kathie Lee & Hoda, where we saw record growth and engagement. Even as I expanded into other departments, social remained central to my work and approach.
Broadcast 🤝 Digital
Collaborated with broadcast producers ahead of Mariska Hargitay’s segment by sharing a fan-fueled question that the hosts asked her. The result? A surprising on-air reveal about how a pivotal Benson–Stabler scene was originally supposed to play out. 👀
This is the kind of content I captured daily in the TODAY studio with hosts and celebrity guests. And yes — Celine Dion co-hosting (and performing!) with Kathie Lee was as legendary as it sounds.
Digital First
Worked with TODAY's digital video team to craft a question that would speak to Reneé Rapp — and it did. Her answer speaks for itself. Her response also received massive pickup from competitors, including The Hollywood Reporter and Deadline.
For Cher’s memoir launch, I was front and center — physically and editorially. I read an advance copy, shaped TODAY.com’s coverage with writers whose stories took off, and coordinated with the booking team to secure access to her live talk. From that event, I crafted a unique piece highlighting a moment from Cher’s story that no one else caught.